How to Turn Your Webinar Into a Paid Course: A Step-by-Step Guide
Estimated reading time: 8 minutes
Key Takeaways
- Maximize revenue by repurposing webinars into on-demand courses.
- Choose between live and automated webinar formats for optimal engagement.
- Implement an evergreen funnel with engaging CTAs and timely follow-up automation.
- Use paywalls and strategic pricing to monetize replays and course bundles.
Table of Contents
- Why Turn Your Webinar Into a Paid Course?
- Live vs Automated Webinars: Choosing Your Approach
- Building an Evergreen Webinar Funnel
- Automating Your Webinar Follow-Up
- Implementing a Webinar Replay Paywall
- Launch, Analyze, and Optimize
Why Turn Your Webinar Into a Paid Course?
Converting your webinar into a paid course breaks you free from one-off events and unlocks:
- Recurring Revenue: Subscription-style access instead of one-time fees.
- Structured Learning: A more comprehensive experience than single sessions.
- Unlimited Scale: Automated delivery reaches more students without extra effort.
Live vs Automated Webinars: Choosing Your Approach
Live Webinars
- Real-time Q&A sessions.
- Interactive polls and direct engagement.
- Immediate feedback loops.
Automated Webinars
- 24/7 on-demand availability.
- Consistent content delivery.
- Scalable distribution with lower maintenance.
Comparing the Formats
- Live Advantages: Higher engagement and trust-building.
- Automated Benefits: Unlimited scalability and time-zone independence.
Building an Evergreen Webinar Funnel
An automated pipeline converts registrants into buyers around the clock.
Essential Funnel Components
- Registration Page: Compelling headline, social proof, urgency timer.
- Reminder Sequence: Day-before, hour-before, 15-minute alerts via SMS/email.
- Automated Presentation: Engagement polls, simulated Q&A, strategic CTAs.
Required Technology Stack
- EasyWebinar, EverWebinar, WebinarJam
- Podia, Kajabi, Teachable
- ConvertKit, ActiveCampaign, Kartra
- ClickFunnels, LeadPages
Automating Your Webinar Follow-Up
Since over 80% of sales happen after the webinar ends [Source], your follow-up sequence is crucial.
Strategic Email Sequence
- Day 1: Share replay access, outline course contents, clear enrollment CTA.
- Day 2: Feature success stories, highlight outcomes, reinforce value.
- Day 3: Urgency with bonus deadline, ROI emphasis, address objections.
- Day 4: Final opportunity, last-chance timer, risk reversal offer.
Segment based on live attendees, no-shows, replay viewers, and partial purchasers.
Implementing a Webinar Replay Paywall
A replay paywall monetizes recorded content while building value for your full-course offering.
Paywall Options
- Membership Plugin: Install MemberPress or Restrict Content Pro; configure roles and gateway.
- Standalone Page: Build dedicated landing page; integrate payment; automate delivery.
Pricing Considerations
- Standalone replay pricing ($100–$200).
- Course bundle and upgrade paths.
- Limited-time promotions and bonuses.
Launch, Analyze, and Optimize
Track metrics like registration-to-attendance, viewer-to-buyer conversion, revenue per lead, and drop-off points.
Optimization Opportunities
- Test webinar titles and landing page elements.
- Experiment with email subject lines and pricing structures.
- Adjust bonus offerings and CTAs.
Continuous Improvement
- Monitor analytics and gather feedback.
- Analyze completion rates and refine funnels.
- Update your course content regularly.
Frequently Asked Questions
How long should my converted course be?
Select a length that balances depth with engagement—typically 4–8 modules, each 10–20 minutes.
What’s the best way to price my course?
Research your market, test tiered pricing, and offer limited-time discounts to find the sweet spot.
Which platform should I choose?
Consider ease of use, integrations, and pricing; platforms like Podia, Kajabi, and Teachable are popular choices.
How do I promote my new course?
Use email lists, social media ads, and partnerships with influencers to drive enrollments and build momentum.
